How He Built a Cigar Empire With ZERO Experience! | El Mago Cigars

In this episode of Beyond The Wealth, I sit down with Nick Fusco — the founder of El Mago Cigars and my childhood best friend — to talk about how he built one of the most unique and fast-growing premium cigar brands in the U.S. from the ground up. With no prior business or manufacturing experience, Nick shares how he entered the cigar industry, overcame the challenges of being a young entrepreneur in a traditionally older space, and created standout blends backed by a powerful personal story. We talk about the behind-the-scenes process of blending cigars, the strategy behind his loud and colorful packaging, what it takes to start a cigar brand, and how he’s scaled El Mago into 46 states and multiple countries — all while keeping the integrity of a product handmade from seed to smoke.

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Instagram: @elmagocigars
Website: https://elmagocigars.com
Contact Nick directly: nick@elmagocigars.com

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Video Chapters

00:00 "Friendship, Family, and Brand Success"
08:11 Young Entrepreneur's Industry Challenge
11:38 "Starting a Cigar Brand Basics"
16:58 Packaging Sells More Than Story
25:47 Grandmother's Jaguar-Inspired Cigars
27:14 Cigar Wrapper Color Variations
35:33 Cigar Culture: Passion and Tradition
40:52 Honoring Legacy in Traditional Industries
43:56 Involved in Rewarding Travel Events
49:16 Cuban Cigar Market Challenges
55:08 "Nicotine's Potential Health Benefits"
59:46 Global Expansion of Cigar Business